Driven by Expertise.
Powered by People.
Behind every solution we build is a team of real people with deep technical knowledge and a passion for helping businesses grow. With over 100 years of combined experience, we craft AI solutions that work in the real world — for teams who are ready to move forward with confidence.
Meet our team
Brad Hayden
Cofounder and CEO
Brad is a seasoned technology and operations leader with a passion for scaling businesses through innovative customer engagement strategies. With over 20 years of experience—including scaling Dell’s largest account to over $1B and driving brand growth at Amazon—he blends operational excellence with a love of travel, global culture and discovery.
Woody Woodman
Cofounder and COO
Woody is a serial entrepreneur and self-taught technologist with a track record of turning ideas into real-world tools. From forestry work to AI automation, his journey is fueled by curiosity, grit, and an unshakable belief in doing business with integrity. At Adventive, he leads with honesty, inclusion, and the spirit of experimentation.
Dan Rocha
Cofounder and CTO
Dan is a technologist and builder with 20+ years of experience in software development, from scrappy startups to enterprise-scale systems. At Adventive, he focuses on designing flexible, scalable systems that let small teams move fast. He is passionate about empowering others through thoughtful engineering, inclusion and team autonomy.
Todd Nelson
CMO
Todd is a seasoned marketing executive with a knack for crafting cohesive, audience-driven brands, blending deep expertise in brand strategy and marketing communication that sells. He also has 20 years of experience leading diverse nonprofit and association boards and can often be found hiking and biking on beautiful Bay Area trails.